Influence doesn’t start with persuasion — it starts with understanding. Whether in politics, leadership or brand, dismissing perspectives you disagree with only entrenches division. If you want to shift behaviour or belief, you first have to understand the worldview you’re speaking into.
LinkedIn · November 2024
Many organisations mistake activity for alignment. They communicate more, refine language, add decks — and still wonder why momentum stalls. The issue is rarely clarity alone; it’s belief. When strategy isn’t carried by leaders in decisions and behaviour, no amount of messaging will make it stick.
LinkedIn · March 2025
