About Lanna
I work with organisations, leaders and teams to unlock growth by aligning brand, strategy and leadership.
My focus has always been commercially grounded — helping organisations clarify their value, sharpen their market position, and communicate with purpose and precision in order to drive sustainable business growth.
I’m based in Perth, Western Australia, and my work is national in scope.
Today, my work spans three interconnected roles:
Founder of Rally Group, a strategy and alignment firm
Founder of Leverage Media, a marketing and communications agency
Advisor, board member, writer and speaker
Each exists for a different purpose, but they’re grounded in the same way of thinking: clarity first, then momentum.
Experience & Perspective
With more than two decades of experience across corporate, consulting and media, I’ve supported organisations through critical points of growth, change and repositioning.
Over that time, I’ve:
built and led four consultancies
managed a $64 million national sales portfolio and received national sales awards
led major PR and communications campaigns end-to-end — from strategy, to outreach, to reporting
worked across almost every sector in Australia, from government and health to law, resources, professional services and consumer brands
That breadth matters. It gives me a system-level view of how organisations actually operate — and where strategy, leadership and communication break down in practice.
What I Do Now
Today, my work spans three interconnected roles:
Founder of Rally Group, a strategy and alignment consultancy
Founder of Leverage Media, a marketing and communications agency
Advisor, board member, writer and speaker
Each exists for a different purpose, but they’re grounded in the same principle: clarity first, then momentum.
Training, Speaking & Capability Building
Training is a core part of my work.
I design and deliver programs for leaders and teams across government, law, health, tertiary education, mining & resources, sport and more, spanning keynote presentations, executive coaching and practical capability-building.
I’ve trained hundreds of professionals in media communication, leadership, personal brand and media, helping them show up with more clarity, presence and influence.
This work is informed by my own experience as a regular keynote speaker, panelist and MC, and by years spent advising organisations where communication carries real risk and consequence.
Writing, Media & Board roles
I write a weekly column for The West Australian, and my commentary on leadership, branding and media has featured in The Age, The Sydney Morning Herald, 9 News, 6PR and other outlets.
I currently serve as a Non-Executive Director on the boards of:
the Perth Children’s Hospital Foundation
The Piddington Society
These roles reflect my broader interest in leadership, governance and public impact.
